you can definitely feel it, but i would not use the word "hurt" nor does it leave my sensitive skin red.
i did both of them quickly, completely and with very little pain - i think your armpits must be less sensitive.
i got in the shower, lathered up, did my face, my bikini line, my underarms and my calves and thighs with nothing more then an occasional "funny face" in really sensitive areas.
however, if you epilate very sensitive areas and you always have some mild irritation afterwards, then this machine is definitely worth buying.
i also find that after i use it i have red spots everywhere that a hair was pulled out and that my skin is sensitive to the touch.
The pain isn't always the best due to sensitive areas, but I think it's less than waxing.
I really like that if I get to an area that I'd rather shave, or is too sensitive to pluck, I just switched to the other end and used the electric razor!
It hurts less than waxing in my opinion, but I would NOT use it for bikini area or sensitive under arms.
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