Wize Presenting at Supernova 2007 Conference
Product research Web site selected from a record number of applicants as a Connected Innovator
(SAN MATEO, Calif. – June 18, 2007) – (wize.com), the product research Web site that makes deciding what products to buy extremely easy, is participating in the Supernova 2007 Conference, where top innovators and thinkers meet to showcase their products and to discuss the future of the connected world.
Wize was selected from a record number of applicants as one of twelve Connected Innovators for 2007, and CEO Tom Patterson is presenting during the Connected Innovators Showcase. The Supernova 2007 Conference, co-produced with The Wharton School, is being held at the Westin St. Francis in San Francisco on June 21-22.
Funded by Mayfield Fund and Bessemer Venture Partners, Wize makes it easy for consumers to find the products that match their needs. Wize collects all the user and expert reviews and ratings on the Web and algorithmically computes a product satisfaction score (or Wize Rank) of 1-100. Wize Rank is the quickest, easiest way to determine which products are best and to filter out the ones that aren't worth considering.
"A recent Forrester Research report indicates that by 2011, online product research will affect $1 trillion of total commerce sales in the U.S," said CEO Tom Patterson. "Online product research is an area that has been in need of innovation for some time now. At Wize, we are delivering a unique solution by organizing the collective sentiment of the Web and presenting it to consumers in a radically simple way. We're completely focused on helping consumers solve the 'what to buy' dilemma"
Wize is also currently syndicating its unique product data to variety of partners, which include bloggers, portals and retailers who have interest in leveraging objective, third-party data to enable consumers to make informed purchase decisions.
In July, Wize is relaunching its Web site and introducing some new features to enable consumers to make even more informed purchase decisions quickly.
For more information or to view product recommendations derived from more than one million unbiased product reviews, please visit Wize at wize.com.
About Wize.com
Wize simplifies product research by helping consumers find products based on their needs instead of technical product features. Users simply tell Wize what product they are looking for and how they want to use it, and its patent-pending semantic technology provides a personalized list of the top products for their needs, based on user and expert reviews on the Web. Wize, headquartered in San Mateo, Calif. with offices in Minneapolis, Minn., is privately held and funded by Mayfield Fund and Bessemer Venture Partners. For media inquiries, contact Patty Oien of Breakaway Communications at (415) 358-2482 or wize@breakawaycom.com. For company information, visit wize.com.
