Code of Ethics

We believe that the collective wisdom of hundreds of thousands of people can help us find great products quickly. WizeRank allows us to do just that. The power of WizeRank lies in its ability to aggregate this information objectively and dynamically.

The integrity of Wize.com is inextricably linked to the integrity of WizeRank. As such, WizeRanks are not for sale - manufacturers and advertisers cannot buy higher ratings. WizeRank objectively rates products using a common algorithm that measures the collective wisdom of reviewers. The only thing that can improve a WizeRank is more positive data collected from independent sources. New sources of product reviews by users and experts are added as they become available.

WizeRank highlights the top performers in each category, but you may find a lower-ranked product that's right for you. Once you have used WizeRank, our consumer research ranking system to narrow your product search, we recommend taking advantage of all of the information available to you. Our goal is to help you find the product that best meets your needs.

Because saving time is important to us, we value simplicity. As we add new features and functionality, your experience will continue to be foremost in our minds. We will continue to find ways to engage customers, gather feedback, and improve our site.

Because your trust is important to us, Wize is committed to transparency in identifying our sources of income. Currently, we earn all of our income from advertising.